In Google Ads, the quality score is a key improvement factor that affects how ads are ranked, how much they cost, and how well they work. Improving quality scores can improve results by a lot. This guide will explain what quality score is, how it's measured, and what you can do to make it better. With these best practices, you can improve your quality scores and get an edge over your competitors. What does Quality Score mean? Quality score is how Google rates keywords and ads based on things like how relevant they are, how good the landing page experience is, and how clever the ad is. Based on these things, each term and ad gets a quality score between 1 (worst) and 10 (best). More points for quality can lead to: Cost-per-click (CPC) offers must be lower to rank. - Better placement of the ad and more views - Better ad success with more click-throughs and sales Optimizing the quality score gives a lot of value, which makes it a top goal for the success of Google Ad